Trademark

Dedicated to the lash techs, nail techs, hair stylists, estheticians, and anyone with a logo

Trademark is a distinctive sign that identifies certain goods or services produced by an individual or a company. Trademarks may be one or a combination of letters, words, and numerals. They may also consist of drawings, symbols, or three-dimensional (3D) signs. Trademark protections hinder counterfeiters to use similar distinctive designs to create and monetize on inferior products.

As a trademark owner, you have the right to:

use them to identify goods or services
authorize others to use them in return for payment

How to Apply

Determine and give a clear reproduction of the mark you choose to trademark
Identify all the goods and services to which the mark will apply
Search the UPTSO database to ensure your mark is not already trademarked
Determine your filing base:
- use in commerce basis: you are currently using your mark in commerce with your goods and/or services
- intent-to-use-basis: you have a bona fide intention to use your mark in commerce with your goods and/or services in the near future
- foreign registration basis: you own a foreign registration of the same mark for the same goods and/or services from your country of origin
- foreign application basis: you own an earlier-filed foreign application that was filed within six months of your U.S. application for the same mark and the same goods and/or services
Fill out the online application through the Trademark Electronic Application System (TEAS) and pay a non-refundable filing fee ranging from $200-$300
It is up to the creator to monitor their application status through the Trademark Status and Document Retrieval (TSDR) system.
An assigned USPTO examine attorney will review the trademark to ensure it complies with all guidelines
If application is approved and no other party files an opposition within 30 days of approval, the trademark holder will be sent a certificate verifying the trademark
If application is approved under intent-to-use-basis no other party files an opposition within 8 weeks of approval, the trademark holder will:
- use the mark in commerce and submit a statement of use (SOU)
- request a six-month extension time to file a statement of use

If someone infringes on your trademark, legal action that could be taken is sending a cease and desist letter demanding the website owner pay the original creator for using the material. If this does not work, an attorney is advised.